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Burton Snowboards has signed a deal to allow technology from Swedish company MIPS (Multi-directional Impact Protection System) to be implemented into their helmets.
MIPS say that by mimicking and reinforcing the brain’s own protection methods, their technology reduces the risk of brain damage, setting a new standard in helmet safety.
A statement from MIPS said, “Helmets on the market today are based on the same technology that was developed during the 70’s. They provide adequate protection but they don’t protect against brain damage caused by an angled impact to the head. The MIPS protection system reduces the risk of brain damage by mimicking the brain’s own protection system, using a unique sliding low-friction layer between the head and the helmet liner. This means the new R.E.D. helmets can absorb more energy created by an angled impact to the head (which is how most head injuries occur). By designing technology addressing how accidents actually occur, these new standards will help to minimize the risk involved with angled impact to the head.”
The first Burton helmet that will have the technology integrated into its design will be The Burton R.E.D. 2012 “HI FI” helmet. The model was used by six out of seven snowboard medal winners at the 2010 Olympic Winter Games in Vancouver and will be available in shops worldwide from August 2011.